Customers For Life Corp. (“Customers For Life,” “CFL,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information when you visit our website, communicate with us, use our services, or interact with our call-centre, artificial intelligence (“AI”), appointment-booking, customer communication, and related services.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
Customers For Life Corp. provides customer communication and business-process services primarily to automotive dealerships and automotive-related businesses.
Our services may include:
Depending on the service being provided, CFL may process personal information on behalf of an automotive dealership or other business client.
Depending on how you interact with us or one of our dealership clients, we may collect information such as:
We aim to collect only information that is reasonably necessary for the purposes for which it is collected.
We may collect personal information when you:
We may also receive personal information from an automotive dealership or other business that has engaged CFL to provide customer communication services.
CFL may use artificial intelligence and automated technologies to assist with customer communications.
For example, our AI systems may answer incoming telephone calls, collect information, assist with appointment requests, provide general information, and facilitate communication with a live CFL agent or dealership representative.
Information provided during an interaction with our AI systems may be recorded, stored, processed, and reviewed for purposes including:
AI-generated information is not intended to replace professional advice. CFL and its AI systems do not provide vehicle diagnoses or other professional automotive advice.
Where appropriate, customers may be transferred to or contacted by a live agent.
Telephone calls made to or from CFL, including calls handled through our AI systems or live agents, may be recorded and/or transcribed.
Call recordings and transcripts may be used for purposes such as:
Where required by applicable law, we will provide appropriate notice and/or obtain consent before recording or otherwise processing a call.
We may use personal information for reasonable and identified purposes, including:
We will not use personal information for unrelated purposes without appropriate authorization or consent, unless permitted or required by law.
CFL provides services to automotive dealerships and other businesses.
When CFL processes personal information on behalf of a dealership, the dealership may determine the purposes for which the information is collected and used. In these situations, CFL acts as a service provider or processor on behalf of the dealership.
If you have a question about personal information that was collected directly by a dealership, you may also wish to contact that dealership directly.
CFL will process dealership customer information in accordance with our contractual obligations and applicable privacy laws.
We may disclose personal information where reasonably necessary to provide our services or where permitted or required by law.
This may include disclosure to:
We do not sell personal information as a business practice.
CFL may use third-party service providers to help operate our website, communications systems, AI systems, call-centre operations, appointment systems, reporting platforms, and other business functions.
These providers may process personal information on our behalf and are expected to maintain appropriate safeguards and use information only for authorized purposes.
Some service providers may store or process information outside of Canada. Where personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is processed.
Where CFL or one of our dealership clients uses SMS or text messaging to communicate with customers, messages may include appointment confirmations, reminders, customer follow-up, service-related communications, or marketing communications where permitted.
Depending on the type of communication, applicable consent requirements may apply.
You may be able to opt out of certain marketing text messages by following the instructions provided in the message, such as replying “STOP.”
Opting out of marketing communications does not necessarily prevent us or a dealership from sending service-related or transactional communications that are necessary to provide a requested service.
Our website may use cookies and similar technologies to:
You may be able to control cookies through your browser settings.
Where required by applicable law, we will obtain appropriate consent for non-essential cookies or similar technologies.
When you visit our website, certain technical information may be collected automatically, including:
This information may be used to maintain website security, understand website traffic, improve our website, and troubleshoot technical problems.
CFL takes reasonable steps to protect personal information against unauthorized access, collection, use, disclosure, copying, modification, loss, theft, or destruction.
Our safeguards may include administrative, technical, and physical security measures appropriate to the nature and sensitivity of the information.
Access to personal information is limited to individuals and service providers who require access for legitimate business purposes.
However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to provide our services, to maintain appropriate business records, to resolve disputes, to enforce agreements, or to meet legal, regulatory, accounting, or contractual requirements.
When personal information is no longer required, we take reasonable steps to securely destroy, delete, or anonymize it, subject to applicable legal and business requirements.
We take reasonable steps to ensure that personal information in our possession is accurate, complete, and up to date where necessary for the purposes for which it is used.
If you believe that information we hold about you is inaccurate or incomplete, you may contact us and request that it be corrected.
Subject to applicable law and certain exceptions, you may have the right to:
Certain information may not be available for access where an applicable legal exception applies.
Where we rely on your consent to collect, use, or disclose personal information, you may withdraw your consent, subject to legal, contractual, or other reasonable restrictions.
Withdrawing consent may affect our ability to provide certain services or communications.
To withdraw consent or request additional information about your choices, please contact our Privacy Officer using the contact information below.
If you have a concern about how CFL has handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the concern.
We will review privacy complaints and take reasonable steps to investigate and respond.
If you are not satisfied with our response, you may have the right to contact the applicable privacy regulator.
For organizations subject to Canada's federal private-sector privacy law, complaints may be made to the Office of the Privacy Commissioner of Canada.
Our website and services are not specifically directed toward children.
We do not knowingly collect personal information from children for purposes unrelated to providing our services.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the situation and take appropriate steps.
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.
When we make material changes, we may provide additional notice where appropriate.
The updated Privacy Policy will be posted on our website with a revised effective date.
If you have questions about this Privacy Policy, wish to request access to your personal information, request a correction, withdraw consent, or make a privacy complaint, please contact:
Customers For Life Corp.
Privacy Officer
Email: mark@customersforlife.ca
Telephone: 905-267-5433
Address: 80 Carlauren Rd, Vaughan, ON L4L 7Z5 CA
We will make reasonable efforts to respond to privacy inquiries and requests within the time required by applicable law.
CFL is committed to complying with applicable Canadian privacy legislation.
Depending on the nature of our activities, the information involved, and the jurisdiction in which services are provided, different privacy laws may apply.
These laws may include the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Nothing in this Privacy Policy limits any privacy rights you may have under applicable law.
Our platform streamlines communication to keep customers informed, engaged, and satisfied with timely, personalized updates.
Advance reporting provides dealerships with detailed insights and analytics to optimize performance and drive informed decision making.
Enhanced transparency keeps dealerships and customers informed with clear, real-time updates on service status and pricing.
